Aegean Airlines has renewed its image and evolved the presence of its staff members after presenting its new uniforms, designed by the renowned London-based Greek fashion designer Sophia Kokosalaki.
In choosing Kokosalaki to design the company’s new uniforms, Aegean reaffirmed its commitment to promote the work of Greeks around the world, hence highlighting the Greek nature of its operations.
Throughout all aspects of its operation, Aegean is inspired by Greece and the characteristics of its people. A prime example is the selection of a Greek fashion designer excelling in the international fashion industry.
Dimitris Gerogiannis, Aegean’s CEO, stated: “Our company’s Greek character always pushes us to promote and showcase the work of those who share the same values with us. We are very happy about our collaboration with Sophia Kokosalaki and the new dynamism she brings to our image by creating our new staff uniforms.”
The designs of the new uniforms combine the Greek element, promoted by Aegean and the fashion designer’s love for Greece, which is her point of reference in all her creations. In addition, as Kokosalaki has stated, her work is guided by the principles of ancient Greek classicism: the search for balance, and economy of line, simplicity and timelessness. Kokosalaki used these same principles not only for the dress she designed for Aegean’s flight attendants but also for the uniforms of pilots and Airport Ground Handling personnel.
“The image of Aegean is one of a dynamic, modern, Greek airline and I tried to reflect and convey that in my designs,” remarked Kokosalaki. “I admire Aegean for the ethos that runs through all their activities and their trajectory and growth they have achieved over the years. The uniform is functional and elegant with a hint of Grecian classicism. Modernity, realism and quality were of major importance.”
Bringing together the company’s corporate colours (deep blue, red and grey) and Kokosalaki’s designer identity, the new uniforms represent more than just a new look, signalling the start of a new chapter for the company. The new uniforms and accessories are practical, allowing easy movement while working, while being stylish and elegant.
“I tried to retain my designer identity as well as Aegean’s corporate identity,” continued Kokosalaki. “It is difficult to design clothes for many different people in different roles and achieve a beautiful effect that will please everyone. It was a great responsibility, because first impressions are important. I would like people to see Greece also as a modern, cultural and sophisticated society. ”
Since April 1, 2015, Aegean’s pilots, cabin crew and airport ground handling personnel have welcomed passengers in their new uniforms, maintaining the company’s tradition with regard to aesthetic quality and Greek character while renewing the company’s presence before, during and after the flights.