Research conducted by beach holiday specialist On the Beach has revealed that Cyprus has seen the biggest increase in last minute bookings, up 44 per cent on 2014.
Presently though, last minute holiday bookings by On the Beach customers show that Spain and its islands are the most popular destinations for bargain hunting Brits looking for a last minute deal.
Whilst Spain dominates overall, Cyprus has seen the biggest year-on-year growth with an impressive 44 per cent increase in last minute bookings, followed by Egypt (up 22 per cent), Turkey (up 19 per cent), Greece (up 17 per cent) and Spain (up 16 per cent).
“Spain is dominating the late deals market, however other popular destinations such as Cyprus, Egypt and Turkey are proving more popular than last year,” commented Alistair Daly, chief marketing officer at On the Beach. “Holidaymakers have clearly had enough of the appalling British summer and are jetting off to warmer climes.”