UNICEF partnership with MSC Cruises reaches €4 million


MSC Cruises has announced that, in the framework of its partnership with UNICEF, €4 million has been raised to-date on board its ships around the globe. In conjunction with this, at a ceremony held at Expo Milano 2015, the cheque for €4 million was handed over to Philippe Baud, deputy director at UNICEF Switzerland by Daniela Picco, head – strategic partnerships at MSC Cruises.


MSC Cruises and UNICEF joined forces in 2009 under the “Get on Board for Children” initiative, which encourages guests on board MSC Cruises ships to make a contribution to UNICEF.


Pierfrancesco Vago, executive chairman at MSC Cruises, commented: “MSC Cruises and UNICEF have long-established a strong relationship, having worked hand in hand since 2009 on a programme that positively impacts the life of thousands of children around the world. We are thus extremely proud to have reached the €4 million milestone and wish to thank our guests for their continued generosity in support of UNICEF and our joint programme.”


Elsbeth Müller, executive director at the Swiss Committee for UNICEF, added: ”With the Ready-to-Use Therapeutic Food subsidised by MSC Cruises guest donations, we have been able to save the lives of thousands of children and have helped them to a healthy start in life.”


Amongst the most recent developments related to the “Get on Board for Children” programme, early in 2014 the partnership between MSC Cruises and UNICEF was expanded with a new life-saving initiative to provide assistance to malnourished children by delivering Ready-to-Use Therapeutic Food – such as Plumpy’Nut – to treat severe malnutrition in developing countries and in those affected by crisis situations. In this endeavour, to this day, more than €1.3 million was put to use to help children and their families in Ethiopia, South Sudan, Somalia and Nepal.


Amongst other activities, on board its ships MSC Cruises organises edutainment activities for children and their parents, to raise awareness of UNICEF’s work and the needs of children around the world. Each week will see a dedicated UNICEF Day that includes fun games, a children’s parade and the distribution to each participating youngster of a leaflet to teach them about malnutrition in the world as well as a UNICEF World Citizen passport that is stamped after each educational activity is completed, making them an ambassador for the rights of the child worldwide.


MSC Musica – part of the MSC Cruises fleet – is scheduled to cruise the Mediterranean and embark on her Grand Voyage to Dubai in November 2015, calling at Limassol, Cyprus on the way.