World Travel Market (WTM) 2015 has partnered with a leading spa and wellness specialist to launch a wellness hub. WTM Wellness Lounge, in association with Spafinder Wellness 365, is due to take place on November 4 and 5, highlighting the rapid growth of a sector that is now worth a healthy $3.4 trillion annually, according to the 2014 Global Spa & Wellness Economy Monitor.
The lounge will maximise connection opportunities between wellness exhibitors and wellness buyers, and facilitate business deals. The introduction of this spa and wellness hub builds on the success of a Wellness Programme launched at WTM 2014, which included three sessions and the Spafinder Wellness 365 Wellness Travel Awards.
“The wellness industry’s importance to the wider travel industry continues to grow every year,” outlined Simon Press, senior director at World Travel Market. “It is now valued at $3.4 trillion and expands annually as our lives get busier and more stressful – and more people are increasingly concerned about boosting their physical and mental wellness during their leisure time.
“This has seen the wellness industry move quickly from a travel industry niche into the mainstream. WTM is fulfilling this need by giving the wellness industry a platform to negotiate and conclude deals.”
John Bevan, chief operating officer at Spafinder Wellness, added: “After our very well attended conference programme at WTM 2014, there was a real appetite to see wellness become a travel product, just as cities, beach and ski have.
“For too long, the wellness and travel industries worked side by side but never crossed paths, but thanks to the foresight of World Travel Market, we have put together a programme that will allow the two industries to meet and do business.”
The new wellness hub offers suppliers an exclusive platform to meet fresh and established contacts and conduct business in the comfort of the dedicated lounge.
The package for suppliers is expected to include private pods within the lounge; a networking breakfast with wellness buyers on November 4; priority access to WTM Speed Networking sessions; and an online networking tool to connect with the wider WTM audience.
Other benefits include an invitation to the Wellness Travel Awards Reception on November 4; exposure to the WTM Buyer database through a dedicated email profiling all Wellness Lounge suppliers; promotion in the WTM Catalogue, WTM Routeplanner and online Exhibitor Directory; and access to 250 spa/wellness buyer contacts from the WTM visitor database.
World Travel Market 2015 is due to take place from November 2 to 5 at ExCeL London.